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Singapore’s One Championship partners with Facebook to provide exclusive content

Written by Tech in Asia Published on 

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One Championship will deliver custom content to martial arts fans globally through Facebook Watch and Instagram’s IGTV.

One Championship, the Singapore-based sports entertainment firm, announced that it has formed a global partnership with Facebook to distribute “exclusive content” on the video-on-demand service Facebook Watch.

One Championship’s athletes will stream gameplay and gaming commentary through the Facebook Gaming channel. Content from One Virtual Reality will also be added to the Venues app, which was rolled out by the global social media giant to provide an interactive second-screen experience to live events.

The entertainment sports company claims it has over 25 million followers on its Facebook page and amassed more than 5 billion platform video views in 2019.

With the partnership, the duo will deliver custom content to martial arts fans globally through Facebook Watch and Instagram’s IGTV. They will also jointly launch the One Championship and One Esports Facebook Gaming channel, where fans can watch their favorite athletes stream their gaming activities.

Facebook didn’t share the details regarding the deal size of the partnership.

The two companies will also launch “Only on Oculus” VR content in the Venues app for Oculus Quest so that martial arts fans can “experience the best seat in the house, virtually.”

“One Championship is committed to finding new ways to connect authentically with our fans,” said Hari Vijayarajan, group chief commercial officer at One Championship.

The company hosts bouts of martial arts matches that include Muay Thai, kickboxing, karate, kung fu, Silat, Sanda, Lethwei, mixed martial arts, Tae Kwon Do, and submission grappling, among others. It also operates One Esports, which runs Asia’s e-sports championship series.

One Championship broadcasts across over 150 countries, with digital broadcasters such as Star Sports, Tencent, TV5, Astro, ClaroSports, Startimes, Fox Sports, Skynet, and Mediacorp.

This article was originally published by Tech in Asia

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